Paradise Pancakes compiled all the flavors of a tropical vacation, which we conveyed through our creative. This was our first Facebook Livestream event and it was a huge success, such a success we won a Gold Marcom Award and a Gold AVA Digtial Award for streaming video. Following suite with a social activation we made two Snapchat filters which allowed users to take a short vacation while dining at IHOP. We also pushed out banners and emails as well as animations on our social channels to promote the new menu items. Finally, last but not least, a Breakfastarian page that embodied a vacation brochure was created to highlight the flavors once again.

Paradise Pancakes Livestream

Snapchat Filters

Paradise Pancakes Animations

Emails & Banners

Breakfastarian