This was a fun window that allowed for a variety of creative to push IHOP's limited time offer into the new year. Our "Breakfastarian"(background on Breakfastarians) page read like a children's holiday story, and our Snapchat filters supported that theme as well. A digital video, which we produced in-house, accompanied this LTO as well. We worked with Facebook to create a livestream that engaged and entertained IHOP's fans. This included my "Ugly Sweater" design. Black Friday fell in this window and we turned it into "Breakfast Friday". This was a full 24 hour animation filled experience, allowing fans to participate and win prizes through out the day.
Holiday Celebrations Digital Video
Ugly Sweater & Livestream
Snapchat Filters & Coloring Pages
Instagram Stories
Breakfast Friday Animations
(These pages were live during their respective campaign so I am linking out to web archives that may or may not load to best quality.)
